This is a question that a lot of people have been asking lately. I’m not talking about all Android tablet manufacturers coming together, I’m talking about what does it take for a single manufacturer to compete on par with Apple? Why do Apple have such a strong hold over the Tablet market sales?
Before I get flamed by a bunch of Android users, let me say that I have both iOS and Android devices. The first reason is that Apple had a head start. Apple is an innovator and although it wasn’t the first to create a tablet, it was most certainly the first to create a tablet that just worked out of the box, with a complete ecosystem.
Apple have the right ecosystem, they have 400,000+ apps at time of writing this, Android have around 200,000 apps and Apple had a head start in the tablet arena over Google.
The biggest thing after talking to both Apple and Google fans that everyone seems to want is a device that’s upgradable. This is one thing that Apple gives all customers for a good 3-4 years. If you take a look at the iPhone 3G it’s still popular and upgraded to iOS 3, iOS 4. Okay, maybe it won’t be supported by iOS 5 perhaps, but there’s a good 3 years usage out of the device. Now take a look at Android. Samsung botched most of their upgrades for the Samsung Galaxy S, most customers couldn’t upgrade their devices because you had to connect it to Samsung Kies PC software, which just didn’t work properly.
Take a look at Sony Xperia devices, most of these wouldn’t see the light of day for an upgrade. Likewise some HTC devices although more lately have been upgradable, it’s only been because of customer pressure. HTC weren’t going to upgrade some of their phones to Gingerbread until customers forced them.
People want a device that isn’t going to be a brick or die of death in a year or two. Although people change their devices they still want to be able to use them or sell them and get a good return. This is the big problem so far with Android, it’s down to the manufacturer and sometimes not even the manufacturer, sometimes it’s down to both the manufacturer and the mobile operator. Where some customers see upgrades in some countries for a given device but not in others, or sometimes some in the same country get an update where others on another network don’t.
Another good reason as to why Apple have such a good run at the tablet market is if you take a look at other manufacturers, Microsoft still after all these years haven’t produced a single tablet (well if you exclude the WinCe devices), and look at HP, they’ve been in this market space several times in the last decade and pulled out. Palm although they weren’t yet competing in the tablet market, were in the mobile market with WebOS which was then bought up by HP, HP then decided to take part in the tablet industry (again), and have now recently decided it’s going to pull out of the tablet market.
Customers also want a device that’s going to work out of the box, not be complicated to use. Apple have this down to a tee. Likewise if you have previously owned an iPod Touch or iPhone then there’s a zero learning curve if you go to the iPad. With Android however, although it works out of the box, there’s a lot of customisation that can be done, things that can be accidentally turned on and off, or from a user perspective (broken) and that also puts off the non-technical users.
Apple have aimed their sales not at the technical user, but the non-technical user, where Android manufacturers seem a lot of the time to be targeting their products at the self confessed techy.
The other thing to think about is it’s fine to provide a device for every single kind of person out there, but this creates massive fragmentation in the operating system. That in turn makes games and apps break, not just once or twice but regularly. Bad news spreads quicker than good news, and although Apple don’t provide things like flash, the average person out there believes the devices tend to be more stable.
It’s also interesting to see how tablet manufacturer’s try to advertise their product. I have to smile when I keep seeing this advert for the Asus Eee Transformer where they actually show the tablet on the TV advert running out of battery. No worry, just plug it into the keyboard to restore some power. If you have a tablet that is capable of something like 10 hours battery power like the iPad, why would you even want to think about advertising that it WILL run out of battery power? That immediately puts me off buying the Asus tablets and I’m sure it puts off a lot of other people too.
At some point the eco seesaw will change, and it may tip in Googles favour or other manufacturers favour, but currently it’s still tipped towards Apple.
Filed under: Android, Apple, Hardware, HTC, iPad, Technology
